Available in Austria, Belgium, Brazil, Canada, Germany, Hong Kong, Japan, The Netherlands, South Africa, Spain, Israel, and the United States. It still currently remains available from Coca-Cola Freestyle machines.ĭiet Coke with a lemon flavor. The original flavor was still available for a limited time via during the time of the new flavor rollout, but has since been discontinued, along with Diet Coke Lime. A newer version of the drink was released in mid-January 2018, known as Diet Coke Feisty Cherry. Available in US and United Kingdom (as of 2007 ).ĭiscontinued in Australia and Israel. It was the first extension of the Diet Coke formulaĭiet Coke with a cherry flavor. The first version of Coca-Cola without sugarĭiet Coke without the caffeine. In countries in which cyclamates are not banned (as they were in the US in 1970 ), Diet Coke or Coca-Cola Light may be sweetened with a blend containing aspartame, cyclamates, and acesulfame potassium. Īccording to the Coca-Cola Company, the sweetener blend is "formulated for each country based on consumer preference". Diet Coke from fountain dispensers still contains some saccharin to extend shelf life. Searle & Company) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent aspartame. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet (then G. Early on, to save money, this was also originally in a blend with saccharin. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories (5 kilojoules) compared to 142 kilocalories (595 kJ) for a regular can of Coca-Cola.ĭiet Coke in the US was sweetened with aspartame, an artificial sweetener, after the sweetener became available in the United States in 1983. Logo used for the Coke Light brand used outside of the Core Anglosphere.ĭiet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake. In 2018, in an effort to be more appealing to millennials, Diet Coke was packaged in a taller, more slender can (of the same volume) and introduced four new flavors. By late 2009, some distributors had stopped supplying Diet Coke sweetened with Splenda. Early sales were weaker than anticipated however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. Sucralose and acesulfame potassium replaced aspartame in this version. In 2005, under pressure from retailer Walmart (which was impressed with the over-the-counter popularity of Splenda sweetener), the company released a new formulation called "Diet Coke sweetened with Splenda".
In 2005, the company introduced Coca-Cola Zero (renamed Coca-Cola Zero Sugar in 2017), a sugar-free formula more closely based on original Coca-Cola. The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained high-fructose corn syrup and had a slightly different balance of ingredients. ĭiet Coke is not based on the Coca-Cola formula, but instead on Tab. Diet Coke was launched in 1982 and quickly overtook Tab in sales by a wide margin, though the older drink would remain on the market for decades until the COVID-19 pandemic forced Coca-Cola to discontinue Tab along with other slower-selling drinks in 2020. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name that could be marketed more easily than Tab. When diet colas first entered the market, beginning with Diet Rite, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
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